The above logo is designed with the following points in mind:
Bold blue gradient works its best to represent commercial insurance business. Blue creates the perception of security, trust, confidence, innovation and professionalism. Whereas red is associated with the human understanding of risk and risk management.
In the insurance world there are six basic principles that must be met, i.e., Insurable interest, Utmost good faith, Proximate cause, Indemnity, Subrogation and Contribution. While hexagon represents these six principles of insurance, the off-set hexagonal outline represents insurancepe’s motto to align with customer’s needs and make them aware of their insurance needs and cover.
Insurance has been a centuries old traditional business with physical presence, and is serving people by providing services through brick-and-mortar offices. As in any digital business setup, people sitting in any corner of the world can scroll through the web and avail the company’s services. The font of ‘I Pe’ in the logo is of a digital style which is meant to reflect that we are a digital/tech company. Thus, this shows that our organization can adopt itself to future technological changes. Traditional business with modern outlook. Tradition in modernity.